Saturday, January 5, 2002

Here Be Monsters: Jim Treacy of Explains Marketing and Advertising Success in the Dot-Com World

Chestertown, MD, January 4, 2002 — The Washington College Department of Business Management and the J. C. Jones Seminar in American Business will host James J. Treacy, Jr., President and Chief Operating Officer of TMP Worldwide, parent company—the web'smost popular employment and recruitment site—on Tuesday, January 29, 2002, at 7 p.m. in the College's Hynson Lounge. The event is free and the public is invited to attend.
Described by one industry journal as a "management wizard," Treacy joined TMP Worldwide in 1994 as Chief Executive Officer for the company's recruitment division, bringing an impressive financial background to the world's largest yellow page and recruitment advertising company. In 1996, as Executive Vice President of Finance and Strategy, he helped to guide TMP through the company's initial public offering. He was named to the position of Executive Vice President and COO in February 1998, responsible for corporate strategy and development as well as company financing and investor relations. In November 2001 he became President and COO of TMP and assumed direct day-to-day responsibility for the company's business.
Treacy has been a guiding hand for much of TMP's recent successes, providing strategic direction and vision to the recruitment advertising division, and helping to lead TMP's purchase of The Monster Board. He received his business degree from Siena College, and a MBA with honors from St. John's University.
Known for its highly successful advertising campaign and strategic positioning on the web, is the leading global online network for careers and recruitment. Currently spanning the United States, the United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland, began in 1994 under the name "The Monster Board" and quickly became the web's most popular employment site. In January of 1999, TMP Worldwide merged Online Career Center (the internet's first employment site started in 1993), and The Monster Board to form Today, with over 26.7 million unique visits, more than 12.0 million resumes, and more unique visitors than any other career site, is an unabashed internet success.
This talk is sponsored by the J. C. Jones Seminar in American Business, in honor of the late James C. Jones, Jr., a Baltimore businessman and 1947 graduate of Washington College who remained active throughout his life in alumni affairs and served on the Board of Visitors and Governors of the College.

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